🚙 Automotive Content Creator & Social Media Lead — Cars24 Australia

Based in Melbourne or Sydney | Outstanding day rate or annual package!

🚀About Us

Cars24 is one of the largest AutoTech companies in the world — a global unicorn valued at ~$3.23B USD — reimagining how people buy, sell, and own cars.

In Australia, we’ve rapidly grown into the largest online pre-loved car dealership, combining tech, data and world-class operations to deliver a genuinely modern car-buying experience: browse online, buy in minutes, finance and protect your car, then get it delivered to your doorstep — with quality you can trust (among with 6,000 5-Star Google Reviews and counting).

With headquarters in Melbourne, Sydney, Brisbane, UAE and India, we operate with global pace and ambition — and we’re building a brand that will define the next era of the AutoTech space in Australia.

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📸 The Opportunity (Read This Carefully)

This is no ordinary “content coordinator / creator” role. This is a hands-on creator role for someone who wants to be the on-camera face of Cars24 Australia and own our social growth end-to-end – adopting a true founders mindset and hungry to build their own brand.

You will ideate, shoot, edit (or collaborate closely with editors), publish, and iterate — building a channel and community around Cars24 (and yourself) that people actually follow. You should be deeply comfortable on camera, think like a growth-focused creator, and understand cars beyond surface-level specs. You will be supported by a team of 350+ employees, including an expert marketing and branding team.

You’ll be creating multiple high-quality videos per week across Instagram, TikTok, Facebook and YouTube (Shorts + potential long-form).

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✅ What You’ll Drive

1) On-Camera Content Creation

• Be a primary on-screen face of CARS24 Australia across social platforms
• Review cars clearly, confidently and credibly for a consumer audience
• Turn car features, inspection insights, ownership stories, and customer moments into engaging video formats
• Represent and protect the brand voice — energetic, trustworthy, and authentic

2) Creative Ownership & Ideation

• Independently generate content ideas across short-form and long-form formats
• Own hooks, scripts, storyboards, angles and series concepts end-to-end
• Track trends in automotive content and translate them into the CARS24 context
• Build repeatable formats (series) that create momentum and audience loyalty

3) Production, Editing & Quality

• Shoot high-quality content using creator-grade or professional equipment
• Edit platform-native content (Reels, TikTok, Shorts) with strong pacing, captions, hooks and CTAs
• Collaborate closely with editors where required to enhance speed and quality
• Maintain consistent visual standards and storytelling polish

4) Platform Growth & Community

• Publish and manage content across Instagram, TikTok, Facebook and YouTube
• Optimise for reach, watch time, engagement and retention
• Engage with audiences through comments, replies and community interaction
• Run content experiments and iterate quickly based on performance

5) Collaboration & Brand Alignment

• Work closely with Brand, Marketing and Growth teams
• Align content with campaigns, product launches and key initiatives
• Support testimonials, on-ground shoots and state-level content when required

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👀 What We’re Looking For (Must-Haves)

• Strong automotive knowledge and the ability to speak about cars credibly
• Proven on-camera confidence and natural presence
• Demonstrated experience growing social accounts or personal creator profiles
• Hands-on experience shooting and editing content for social platforms
• Strong understanding of Instagram, TikTok and YouTube content mechanics
• Ability to ideate independently without heavy direction
• Based in Sydney or Melbourne (crucial) with strong understanding of local audience behaviour (longer-term residency is a plus)
• Content Output: Consistent delivery of high-quality content to agreed cadence
• Execution Excellence: End-to-end ownership from idea → publish

📈 Nice to Have

• Existing automotive or lifestyle creator following
• YouTube long-form or short form content experience
• Comfort reading analytics and using insights to improve output
• Experience working with brands or in-house content teams
• High experimentation velocity (rapid testing / iteration mindset)

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🌏 Why Join Cars24

• Competitive salary package + exceptional employee benefits
• Rare opportunity to help build one of Australia’s most exciting auto-commerce brands
• High ownership role with real influence over brand growth and direction
• Work with high-calibre teams across 3 countries, with access to strong advisors, investors and leadership
• Be part of a business reimagining how Australians buy cars — and create content that genuinely shapes the market